© CTC Publishing
   Bob Bly, author of 99+ books and the man McGraw-Hill calls "America’s top copywriter,"   reveals ...

"Now You Can Master Even More
of "The World’s Best-Kept
Copywriting Secrets"

These proven principles of "persuasion in print" can double or triple the response rates to the copy you write -- and now they’re yours for
less than $1 each!


Learn copywriting from America’s Top Copywriter

McGraw-Hill calls him “America’s top copywriter.” With more than a quarter of a century experience, Bob Bly has written winning promotions for IBM, AT&T, Agora Publishing, Medical Economics, The Motley Fool, Sony Corporation, and dozens of other clients. He is the author of more than 90 books including The Copywriter’s Handbook (Henry Holt) and is a columnist for DM News and Early to Rise.

What they say about Bob Bly

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-- Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
--Pamela Clements, Thomas Nelson Publishers

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League

"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants

"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth

"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International

"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates

"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics

"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
— Glory Kneass, Drs. Preferred

"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
— Ken Paston, Studebaker-Worthington Leasing Corp.

"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
— Dick Stillwell, President, Unique Truck

"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
— Patrick Kephart, MasterMedia

"All who reviewed your copy agreed it was terrific. Certainly it’s the best DM copy I’ve ever had to work with, because you’ve hit the rare combination of good writing and a good knowledge of what you are writing about."
— Lois DeLong, American Institute of Chemical Engineers

"The copy is very good and certainly a fresh improvement on what we’ve done in the past. Thanks again for your help... the campaign was very successful."
— Scott Thompson, Federal Employees Almanac

"Congratulations. Your Forecasts & Strategies ‘Internet Infrastructure’ package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
— Chris Marett, Phillips Publishing

"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
— Sheila M. Anderson, President, Commercial Property Services

“The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!”
— Lori Bethea, KCI Communications

“Your #10 direct mail package for Sarnoff’s Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!”
— David Yale, M&PAv

“The letter is good... approximately 10% responded.”
— Stephen S. Flaum, Flaum Consultants

“Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response—a very big thank you for your help on that project.”
— Tiffan Yamen, American Media

“The direct mail package looks great! Thanks!”
— Tammy Ray, Marketing Director, McGraw-Hill Book Clubs

“You sure write powerful copy!”
— Fred Weiss, Studebaker-Worthington Leasing Corp.

"Bly Rules!"
— Murray Raphel, Raphel Marketing

"Mr. Copy."
— Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
-- Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
-- John Clausen

"Perhaps the most famous copywriter of them all."
-- The Writer

"[A] freelance writing dynamo...."
-- Writer's Digest

"One of the great copywriters in the direct marketing industry...."
-- Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
-- Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association


Dear Marketer:

Who knows “the world’s best-kept copywriting secrets”?

The world’s best copywriters, of course.

Men and women like the legendary Clayton Makepeace ... Richard Armstrong ... Doug D’Anna ... Bob Kalian ... Ken McCarthy ... Peter Schaible ... Randy Ruggles ... Al Bredenberg ... Victoria Rosendahl ... John Jantsch ... and many others.

Normally, to get their copywriting secrets, you have to search the Internet ... find their Web sites ... spend hundreds or thousands of dollars to purchase their products ... and spend days or weeks reading their material, listening to their audio programs, or watching their videos.

In some cases, you have to pay thousands of dollars ... and travel many miles ... to spend days soaking up their secrets at their Boot Camps.

But now there’s a shortcut that can save you time and money – while selectively giving you the best and most powerful copywriting secrets from these top pros:


"The World’s Best-Kept Copywriting Secrets:
Volume II"

My name is Bob Bly, and McGraw-Hill calls me “America’s top copywriter.” I’ve been a copywriter for more than a quarter of a century, and a full-time freelance copywriter since 1982.

You’ve probably read promotions I’ve written for Phillips Publishing, Boardroom, Agora, Nightingale-Conant, Kiplinger, Forbes, IBM, and dozens of other clients.

Or maybe you’ve seen The Copywriter’s Handbook or one of the more than 90 other books I’ve written.

When you’ve been around as long as I have, you get a good feel for which of the copywriting programs out there are the real deal ... and which are over-hyped crap.

You also get to know the top copywriting gurus on a first-name basis. I am proud to call many of them colleagues, and even friends.

When you have friends, you can ask them for favors ... and that’s exactly what my editor David Schaible and I have done.

I went to my copywriting connections, and asked them, “What’s your single strongest copywriting tip I could share with my readers?”

Of these copy wizards, several dozen answered – sending me their strongest copywriting secrets ... absolutely terrific stuff!

David and I have edited and collected these power-packed copywriting methods in our e-book, The World’s Best-Kept Copywriting Secrets: Volume II.

It’s yours to examine risk-free for 90 days when you click below now:


What Aristotle the philosopher can teach you
about persuasion in print

Did you ever order a marketing home study course or manual, only to be dismayed when, upon its arrival, you discover it’s in three big binders with four DVDs, 20 CDs, and 300 pages of densely written instructions?

Daunted, you put it on the shelf promising to get to it “later.” A year passes, and by then, you’re on to something else, not to mention out of pocket for the cost of material you’ve never reviewed.

The World’s Best-Kept Copywriting Secrets: Volume II, by comparison, gives you just 40 powerful copywriting techniques, hand-picked by me for their usefulness and originality.

In 78 tightly written pages, we’ve cut all the fluff, and just left you the meat.

You literally can read The World’s Best-Kept Copywriting Secrets: Volume II in an evening or two ... then start putting them to work increasing the response of the copy you write the very next morning!

Here’s just a sampling of the incredibly potent copywriting methods you’ll find in The World’s Best-Kept Copywriting Secrets: Volume II ... yours to examine risk-free for 90 days in the privacy of your home or office:

  • 3 secrets of writing e-mail marketing messages that increase your click-through and conversion rates. Page 34.
  • What the Greek philosopher Aristotle can teach you about exponentially improving the persuasiveness of your copywriting. Page 3.
  • Secrets of successful SEO copywriting: how to write Web pages that raise your site’s rankings in Google and other major search engines. Page 31.
  • The single factor that can set your copy head and shoulders above the competition. And it takes no special knowledge or technique to implement. Page 5.
  • 3 proven tips for making stories and anecdotes you tell in your copy much more engaging and credible. Page 7.
  • Why does some copy crash and burn – while other copy sends sales skyrocketing? Page 9.
  • 3 dangerous myths about writing great copy – and the reality behind each. Page 28.
  • Once and for all: how long should copy be? A definitive answer at last. Page 21.
  • 10 powerful secrets for writing successful Web site copy. Page 11.
  • How to use the “Copy Intensity Grid” to determine whether there’s too much hype – or not enough hype – in your copy. Page 13.
  • 4 “sub-prime personality filters” that can help you connect with your audience in a way that few copywriters ever do. Page 17.
  • How to generate great customer testimonials to use in your advertising ... and get permission to use them. Page 24.
  • A more sensible and persuasive way to organize your copy. Hint: it has nothing to do with your product. Page 27.
  • Why superlatives do not sell. Plus: how to use specifics to make your copy more engaging and persuasive. Page 40.
  • Why a well-organized sales letter almost always ends with a postscript ... and how to write a killer P.S. Page 61.

  • How to increase the credibility and believability of your copy. Page 55.
  • 100 “power words” that can make your copy more engaging and effective. Page 57.
  • 6 things you must know about your target market to write copy that motivates them to take action. Page 38.
  • How to write headlines that are search engine friendly. Page 59.
  • The “bait piece” method and how it can increase the number of inquiries your promotion generates by 50% to 100% or more. Page 42.
  • What David Letterman can teach you about writing killer headlines with powerful emotional hooks. Page 68.
  • The “unattributed testimonial” – how to legitimately, ethically, and legally use powerful testimonials in your copy even if no customers have given them to you. Page 27.
  • Built-in software utility in Microsoft Word can help you make your copy clear and concise. Not one writer in 100 even knows about it. Page 70.
  • Why you need a swipe file. Plus: how to create a swipe file for quick and easy reference and inspiration. Page 72.
  • 10 reasons why people don’t buy from you – and one good way to overcome each. Page 46.
  • How to make your advertising strike a responsive chord in your readers. Page 49.
  •  Why ordinary “reason-why” copy no longer works with today’s skeptical readers ... and what you should write instead. Page 53.
  • 5 essential rules for copywriters. Ignore them at your peril. Page 63.
  • How to write winning promotions simply by modeling the structure of your copy after other successful mailings. It’s not plagiarism and it is 100% legal. Page 65.
  • And so much more ...

To get your hands on The World’s Best-Kept Copywriting Secrets: Volume II ... guaranteed to make your copy stronger and increase the pulling power of your promotions ... just click below now:


The world’s best-kept copywriting secrets ... yours
for less than $1 each.

You know that hiring copywriters ... or buying copywriting courses ... can be incredibly expensive.

There are copywriters out there who will charge you $5,000 to $10,000 to write a single promotion for you – without telling you their secrets or educating you on how they did it.

There are publishers selling copywriting boot camps for $4,000 to $5,000 ... and home study courses ranging from $100 to $500 and up.

These copywriters and publishers command high fees. Their customers realize the incredible boost great copy can give their bottom line ... and will pay almost any price to get it.

But I’m tired of all these hype-filled promoters selling overpriced copywriting programs. I wanted to make really great copywriting techniques available on an affordable basis.

That’s why I’ve deliberately published The World’s Best-Kept Copywriting Secrets: Volume II at a price every copywriter can easily afford.

I can do that because it’s an 78-page e-book: there’s no printing or shipping cost. The e-book is delivered as a downloadable PDF file.

Publishing in the e-book format keeps my expenses low. And, rather than charge an outrageous price and keep all the profits, I’ve decided to pass some of these savings on to you, the consumer.

That’s why I’ve decided to give you The World’s Best-Kept Copywriting Secrets: Volume II not for $10,000 ... or $5,000 ... or even $500.

The price of this e-book is just $39 ... about what you’d pay to go out to lunch today with a friend or coworker.

That comes to less than one dollar per copywriting secret!


Our 100% iron-clad guarantee of satisfaction

What’s more, I unconditionally guarantee your satisfaction with The World’s Best-Kept Copywriting Secrets: Volume II.

If you are unhappy for any reason ... or for no reason ... just let me know within 90 days for a full and prompt refund. That way, you risk nothing.

To order The World’s Best-Kept Copywriting Secrets: Volume II on a risk-free 90-day trial basis ... and get a FREE bonus gift (see my P.S. below) ... just click here now:



Bob Bly, Copywriter

P.S.Quick-Response Bonus! Reply today and you get a FREE 51-page Special Report, Take Your Copywriting to the Next Level (list price: $29).

In this 59-page special report, you will discover:

  • How to get great testimonials for your ads ... and where to use them in your copy. Page 44.
  • The magic of “false logic” – convincing the reader that you know what you’re talking about no matter how complex the topic. Page 35.
  • Using the “Copy Length Grid” to determine whether your ad copy should be long or short. Page 50.
  • How to prepare for a copywriting assignment. Page 3.
  • Reach your prospects on a deeper level using the “BDF formula to uncover their core buying complex. Page 40.
  • And more ...

To Order World’s Best-Kept Copywriting Secrets: Volume II ... and claim your FREE Report ... just click below now:



P.P.S. Here's an even better deal: Get BOTH Volume I & Volume II of The World's Best-Kept Copywriting Secrets for the package price of $55 (a $23 discount off the cover price) when you click below now: